Social Media Marketing Manager (Turlock)
Posted on: November 18, 2022
LivePerson (NASDAQ:LPSN) is a Conversational AI company creating
digital experiences that are Curiously Human. Every person is
unique, and our technology makes it possible for companies,
including leading brands like HSBC, Orange, and GM Financial, to
treat their audiences that way at scale. Nearly a billion
conversational interactions are powered by our Conversational Cloud
You'll be successful at LivePerson if you are excited to build
something from the ground up.
The COVID-19 pandemic has caused massive shifts in the way that
consumers think about healthcare. Once willing to improve their
daily routines and seek care from a doctor for every illness,
ailment, or injury, patients have realized that healthcare can (and
should) be delivered on their own terms, in the comfort of their
own homes. In particular, testing - the entry point to
understanding your health - has been revolutionized into a
consumer-facing business. People have realized that they can cut
out the overly-complex, expensive medical system by applying new
delivery modalities for testing. By doing this, every person can
understand what's happening within their bodies and own their own
At its core, LivePerson is a business built on empowering consumers
and helping them manage their most important intents. This is why
LivePerson has teamed up with the owner of numerous healthcare
diagnostics and clinical laboratory businesses to launch a digital,
AI-powered joint venture to improve the testing space.
We'll build the consumer marketplace for testing and screening
services to shift care to the home, create standards that improve
the experience, and bring resources directly to the consumer.
Through the latest technology, clinical engines that identify a
person's likely testing needs, and simple tie-ins to clinical
support, the new venture is poised to transform how every American
receives diagnostic care.
We are looking for a Social Media Manager to lead the growth of our
startup business in the healthcare industry. The Senior Social
Media Manager will be the keeper of our "digital doorstep" and make
sure we're reaching partners (consumers, ) in their digital lives.
You have a understanding of marketing and who will help build and
managing our community on new platforms, specifically Instagram,
LinkedIn and TikTok. The Sr. Social Media Manager must be familiar
with video content creation and distribution, including a emphasis
on TikTok and short-form videos. You will play an important part in
helping join our users as part of a community, sharing stories,
tips, tricks and beyond. Also, you will work as part of a
tight-knit Communications team, cross-promoting PR,, awards and
other content on our owned channels.
Through collaboration, agency partnership, and management of inputs
from team members, this organized, creative team member will help
promote growth and engagement across our corporate social media
channels and help foster employee advocacy.
We're looking for a thoughtful, compassionate, and a social media
marketing professional and a experience engaging with communities
online and showcasing value through analytics. The new Social Media
Marketing Manager will keep projects on track, and facilitate fresh
content that helps engage conversation around stories and news that
matters to the targeted audience. We are a growing team of
communications and marketing professionals focused on challenging
traditional thinking and contributing in a crucial way to the
business of building a better internet.
You will report to the Senior Vice President, Brand Officer and
will be based in the U.S. (remote).
Use social media marketing tools to cultivate our brand across
with outside agencies, Communications Team members, and other
members of the company, to develop creative, on-target social media
Monitor and engage with customers, employees, and developers
through our social media accounts
Identify strategic opportunities to enhance our voice and presence
in necessary social media communities, contributing strategic input
and recommendations for elevating executive and marketing content.
Build cross-channel social strategy across Instagram, Tiktok, and
Stay up-to-date on relevant social media trends for our market to
enhance and adapt engagement and growth strategies
Set goals and KPIs for and measure performance of social media
activities and campaigns, communicating these results to Marketing
organization, cross-functional stakeholders, and executive
Be passionate about community. You study it and are an active
member of many communities.
Manage community for our channel-specific audience across Instagram
Create original campaigns and community engagement programs for the
Work with our engineering,marketing and product teams to create
audience insights based off engagement behavior, customer
demographics and community feedback and create dynamic social
campaigns that reflect and promote programs from across the
Ensure all community guidelines are maintained across all digital
Work with our leadership, marketing and product teams, to build the
health care community from the ground up. Have an impact on all
social product strategies.
Work with content and design teams on brand marketing to grow
Build customer loyalty on social media and use it to help with
You have built thriving communities from the ground up and can
speak to the difficulties and strategies you employed.
Qualitatively, and quantitatively evaluate social trends as they
Experiencere in reporting systems. You should understand social
specific reporting systems. You should understand what kind of data
is important, and when it is important (or not).
5+ years of experience in Marketing(social media manager), and
building online communities, across Instagram, Tiktok and
Demonstrated experience building and overseeing a company's social
presence from scratch
Experience with video content made for social media; both strategy
Experience and comfort working with data to tell stories
Experience in B2B technology communications or marketing
Bachelor's degree in Communications, Marketing, or a related
Experience with social media management and analytics tools to
report impact and value beyond numbers
Experience in create and edit content at a basic level (at least)
and guide creatives to accomplish your vision
You are eager to use feedback, learn, and collaboratively in
real-time, and work with internal and external stakeholders
Strategic operational mindset, analyze, prioritize, plan,
communicate, and implement
Willingness to be flexible and move quickly in a dynamic start-up
Health: medical, mental, dental, and vision
Time away: vacation, dependent care, holidays, wellness days, and
Financial: 401K, ESPP, Basic life and AD&D insurance, long-term
and short-term disability
Family: parental leave, maternity support, fertility services
Development: tuition reimbursement, native AI learning
Additional: WFH support, 24/7 access to professional counselors,
voluntary ins. coverage, exclusive perks and discounts
Why you'll love working here:
Your entrepreneurial spirit will be supported. We love team members
who chase down their big ideas, become experts, drive the last mile
delivery,help colleagues, and own their work. These company values
guide our continued, holistic growth as individuals, as teams, and
as a global organization.
Belonging at LivePerson
At LivePerson, people from diverse backgrounds come together to
make an impact and be their authentic selves. . All qualified
applicants will receive consideration for employment without regard
to age, ancestry, color, family or medical care leave, gender
identity or expression, genetic information, marital status,
medical condition, national origin, physical or mental disability,
protected veteran status, race, religion, sex (including
pregnancy), sexual orientation, or any other characteristic
protected by applicable laws, regulations and ordinances. We also
consider qualified applicants with criminal histories, consistent
with applicable federal, state, and local law.
We are committed to the accessibility needs of applicants and
employees. We provide reasonable accommodations to job applicants
with physical or mental disabilities. Applicants with a disability
who require a reasonable accommodation for any part of the
application or hiring process should inform their recruiting
contact upon initial connection.
Keywords: Liveperson, Turlock , Social Media Marketing Manager (Turlock), Executive , Turlock, California
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