Salesforce Marketing Cloud Specialist
Company: Solar Maintenance Pros, Inc. DBA Solar Negotiators
Location: Fresno
Posted on: May 25, 2025
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Job Description:
We are seeking a technically skilled Salesforce Marketing Cloud
Specialist to join our IT team. This role is not part of the
marketing department, but instead supports marketing initiatives
through deep technical expertise in Salesforce Marketing Cloud. The
ideal candidate will manage backend campaign setups, data
integrity, customer journey automations, and ensure seamless
synchronization between our Salesforce org and Marketing Cloud.
Do you have the following skills, experience and drive to succeed
in this role Find out below.
When not supporting marketing efforts, this individual will
contribute to broader Salesforce administration and process
management within the IT department.
Key Responsibilities
Maintain and optimize Salesforce Marketing Cloud configurations,
including data extensions, contact models, and triggered sends.
Build and manage customer journeys using Journey Builder,
Automation Studio, and Email Studio.
Collaborate with marketing teams to implement new campaign
automations based on their strategy and designs.
Ensure data consistency and synchronization between Salesforce CRM
and Marketing Cloud via Marketing Cloud Connect.
Monitor and troubleshoot technical issues within the Marketing
Cloud ecosystem to ensure reliable execution of campaigns.
Assist in IT-related Salesforce org enhancements, flow/process
builder maintenance, and system integrity.
Support reporting and analytics through Marketing Cloud and
Salesforce when needed.
Contribute to IT-led Salesforce initiatives, system upgrades, and
process documentation.
Skills & Requirements
2+ years of hands-on experience with Salesforce Marketing Cloud
(Journey Builder, Automation Studio, Email Studio, etc.).
Strong understanding of data extensions, subscriber models, and
AMPscript.
Experience using Marketing Cloud Connect for CRM
synchronization.
Working knowledge of Salesforce CRM administration (Lightning
preferred).
Familiarity with SQL/SOQL and automation logic in Marketing
Cloud.
Excellent troubleshooting, data hygiene, and QA skills.
Ability to work collaboratively across departments with both
technical and non-technical stakeholders.
Strong organizational and project management skills.
Salesforce certifications preferred (e.g., Marketing Cloud Email
Specialist, Marketing Cloud Administrator, Salesforce
Administrator).
Must be highly self-directed and capable of managing multiple
priorities simultaneously.
Keywords: Solar Maintenance Pros, Inc. DBA Solar Negotiators, Turlock , Salesforce Marketing Cloud Specialist, Advertising , Fresno, California
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here to apply!
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